In a world where attention spans vanish quicker than supercars in the rearview mirror, Rushan Ahmed dares to slow down — just long enough to capture a moment that lasts forever. Known to his audience as @rushforeal, he isn’t just a content creator. He’s a director of motion and a believer in the story every machine can tell. The way some artists chase sunsets, he chases silhouettes of headlights glowing in the fog, engines whispering in the night.
For the last 4 years he’s been creating content but let’s rewind back to the beginning. Back in India, with nothing more than an old DSLR borrowed from his uncle, Rushan roamed the streets for inspiration. Was it for cars? No, not yet. It was for people. What began as quiet portraits of strangers turned into short cinematic videos. While the subject changed from people to machines, the soul behind his work stays authentic.“I was known as the mysterious kid in school,” he says. “But I’ve always been creative. I used to draw and paint. I got it from my grandfather, he’s a great artist.”
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The first video to go viral came through a funny, meme-laced car video which crossed 3 million views. The momentum was intoxicating but never accidental. Rushan didn’t wait for brands to knock. He pitched. He offered free shoots to strangers at car shows 50 times and only 10 accepted. “Step by step,” he says, “I started to collaborate with big creators. That’s how I got my name out there.” The camera was his calling and his vision did the talking.
Some moments have stayed with him, not because of virality but because of heart. A specific frame still haunts him: a black-and-white portrait of a security guard he photographed in India. That was the security guard’s first picture with a professional camera “I have goosebumps thinking about it,” Rushan recalls, “and the next day, he passed away. I uploaded the photo on Instagram and wrote: ‘Every face has a different story behind it.’ That eye for emotion follows him, even now, as he shoots cars worth millions. He’s filmed three Lamborghini SVJs, identical in spec and color, a vision that is a dream for many. His camera has captured the Rolls Royce Boat Tail, one of three in the world. He was the first to film it professionally on the road with his friend Prem. However, he doesn’t just film cars; he captures the emotion behind these impressive automotives. “When you’re skilled, you notice the small details such as the brake calipers, the taillights, the logo. But beyond that, sometimes a shot is perfect… and still lacks feeling. I chase the feeling.”
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His signature? Metro Rollers. A viral trend that reimagined how car content could be shot in a city where drones are restricted. “You can’t really use drones on Sheikh Zayed Road without permission,” he explains. “So I just got on the metro and filmed cars from the metro windows. That first video, I had it on my phone for a month, scared to post. It was just a Porsche 911 Turbo S. But when I did… it blew up.” Major car pages mistook it for drone work. “Just shot on my iPhone,” he laughs. Although his approach was low-budget, the high-vision birthed a trend that even major brands like Mercedes, McLaren, and Brabus would echo. His unique vision has landed him the opportunity to shoot for a supercar company after he made a viral metro roller video of their car. “I’ve made multiple videos for them. The most viewed video on one supercar company’s page is mine,” he says not with ego, but disbelief.
Although he has experienced success, he experiences doubt, “I have moments where I wonder. Is this going to get me somewhere?” In moments where overthinking takes over, he always comes back to the core of why he started creating content. “I never created content for followers or views. I started doing it because I enjoy it. And when you don’t chase followers and clout, that’s when it comes.” Although he has shot for influential figures such as MoVlogs, 21 Savage, Supercarmajlis, and many more, this is just the beginning. His wildest dreams include shooting a Bugatti Bolide on track cinematically. For Rushan, a car isn’t just horsepower and steel; it’s a living muse, humming with soul. It’s the way a silhouette catches light at golden hour, the way an engine growls like it’s got something to say. Although he has shot the most insane supercares, a car that he deems perfect is the 2012 CLS63S. “It’s been my dream for a while. They stopped making it,” he says, “which makes it even more special.”
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Recently, he’s been eyeing a new industry. “I’m curious about real estate. I have connections with millionaires. I want to experience sales, build community, and eventually buy, sell, and invest. It is human nature that no matter how well you do, you’re always going to be greedy and want to be better.” In the future, he also aspires to have his own media company.
In Rushan’s cinematic world, a car is never just a car. It’s a muse. The streets become runways, and every frame he captures is electrifying with the passion of someone who feels before he films. From street photography as a boy to orchestrating million-dollar machines through a lens, Rushan Ahmed hasn’t just found his voice, he’s given velocity to it. Where others see horsepower, he sees poetry. And the story? It’s just getting started.