Dubai doesn’t simply host automotive events, it stages them like runway shows and the 5th edition of Icons of Porsche was no exception. From 22nd to 23rd November, The Slab at Dubai Design District, transformed into a Porsche paradise. Million-dirham classics sat shoulder-to-shoulder with next-generation marvels. Earlier in the week, anticipation for the festival began with a huge pre-festival Jebel Jais sunrise convoy of over 200 Porsches, an exclusive Porsche Track Night at the Dubai Autodrome and a special DRVN by Community café takeover. It was the kind of space where petrolheads, designers, collectors, and filmmakers all somehow shared the same language. Espresso in one hand, camera in the other, Dubai’s creative minds arrived dressed to critique and obsess Stuggart’s finest.

The headline reveal of the festival was the world’s first public premiere of the new Cayenne Electric. This is the model that marks Porsche’s boldest leap into the future of performance luxury. It was displayed side by side with a meticulously restored first-generation Cayenne, the moment became a living timeline: two decades of evolution, innovation, and attitude captured in a single frame. The message was unmistakable: Porsche’s future may be electric, but it’s still unmistakably Porsche.

In the heart of Icons of Porsche 2025 lies the Raceborn motorsport zone, a high-voltage tribute to Porsche’s racing legacy and future. Anchored by the one-of-a-kind Porsche 963 RSP, this area celebrates speed in its purest form. The 963 RSP is a road-going version of Porsche’s hybrid prototype, engineered in collaboration with Penske Motorsport and inspired by a legendary 917 from the 1970s. Alongside this centerpiece, the Raceborn showcase also spotlights historic icons from Lechner Racing, including a classic 962 C, a GT3 R “Rennsport” limited edition, and a 911 GT3 Cup car marking decades of Porsche’s dominance on circuit.

Among the weekend’s emotional high points was Porsche’s celebration of 25 years of the Carrera GT. The V10 icon is still regarded as one of the most beautiful and fearsome road cars ever built.

Icons of Porsche has grown beyond a car festival to a cultural festival. Fans wandered through live murals, motorsport-inspired installations, sound stages, creative zones, café pop-ups, and family-friendly spaces. This blend of art and engineering is where Porsche’s storytelling shines.

As the lights dimmed over Dubai Design District, Icons of Porsche 2025 felt less like an event ending and more like a new chapter beginning. The festival proved that Porsche’s story isn’t just written in horsepower or heritage, but in the people who gather around it like collectors, creators, families, dreamers.